21st Century Oncology: BE
In the midst of bankruptcy, 21CO turned to us to help right their ship. We immersed ourselves in their organization and exposed what lay at the company’s heart: they didn’t just want to help people survive cancer, they wanted them to thrive. To truly enjoy life. To be human. To just…Be
The award-winning BE campaign not only resonated with patients and caregivers, but became the internal rallying cry, core values, vision, and mission of the organization. Our insight, and the work it inspired, brought 21CO from bankruptcy to a $1.5 billion acquisition. Helping them not only survive, but thrive, as well.