CLIENT:

Loan Simple

A Simple Solution

Millennials put buying a home above getting married and saving the world. But this desire is met with a lack of know-how or know-when. Loan Simple brings a fresh, no-nonsense approach to the simple way to home.

The campaign debunks myths and words of the category to shed new light on the financial freedom of home. FICO is a better name for a dog.

Client:

Loan Simple

A Simple Solution

Millennials put buying a home above getting married and saving the world. But this desire is met with a lack of know-how or know-when. Loan Simple brings a fresh, no-nonsense approach to the simple way to home.

The campaign debunks myths and words of the category to shed new light on the financial freedom of home. FICO is a better name for a dog.

Ludwig+ Results

Loan production volume

is running at full capacity in every channel – B2B and B2C –resulting in a client wait list. A good problem to have

Launched two new lines

of business to give consumers more access points to the simple way to home

The campaign has brought order to marketing anarchy

amongst the branch network and independent loan officers