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Guinea Pig

While many manufacturers have rushed their electric trucks to market, Ram is less interested in being first and more focused on being best. To land this point we developed a cautionary tale of products that are too often introduced before all the kinks have been worked out.

Every year Stellantis engages dozens of agencies to bring their best and compete for coveted assignments like this one. We may have been an underdog, but thanks to our Guinea Pig, we won.