CLIENT NAME: TRADEMARK EVENT PRODUCTIONS
Creating a new brand + category
THE ASK:
Two alums from Industrial Light & Magic had founded an events company. They could name it anything – Skywalker Events, The Force, whatever. They decided to call it (drumroll, please), Trademark Event Productions. And use this tiny tent as their logo. Needless to say, they hired LUDWIG+ to help rebrand their business.
2X Revenue Growth in Year 1
95% of New Business Leads through New Site
TRANSFORMATION
Event marketing to brand memory marketing
Through our InsideOut Transformation process we discovered what differentiated TM. While the big event companies were focused on creating something BIG! TM focused on creating giant, everlasting memories. Or, as one of their Silicon Valley clients put it, “TM is about creating memories, as opposed to just conveying a message.” We not only invented their entire brand identity, but we also invented a whole new category called “Brand Memory Marketing,” and in doing so, helped them to become the darlings of Silicon Valley clients.
BRANDING
Leaving a mark
The more we thought about the origin of trademarks the more appropriate the brand name seemed. TM’s were stamps or brands that craftsmen left on their products to let the world know “I made this. This is me.” But the tent logo? That had to go.
WEBSITE
What mark will you leave
The Trademark website was an absolutely immersive experience. The goal was to showcase every detail of the experiences that Trademark created for their clientele. Motion, animation in the user interface further captured this level of detail.
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